Back when the economy was riding high on the bubble, it seemed as though every boatbuilder was developing something new. Sales were brisk and everyone could afford to put their best men on tooling up new products.
Obviously, we know how that story turned out, but the high-performance marine industry is driven as much by the economy as it is by passion—and passion is what gets you through the tough spots. Passion is the primary source of an industry’s strength when empirical data suggest otherwise. In the high-performance marine industry, passion is alive and well. We’ll grant you that it survives in smaller measures, but the flame burns as hot as ever.
For 2011, boatbuilders are readying a new crop of boats. They’re also forging ahead with new innovations to existing models and changing the ways in which they do business. They’re changing how they build boats and altering their manufacturing processes. They’re leaner and more efficient.
As ever, the biggest beneficiary of all the industry’s efforts is
the customer. The following pages provide a glimpse of what’s in store for 2011. There aren’t as many new models as we’ve become accustomed to in the recent past, but we think you’ll agree that what is coming out is pretty exciting.